How Often should I SEO my website? What content should I post in order to improve my rankings?
If you want to increase sales and generate new leads, getting high rankings from search engines is essential, (Good SEO means turning up on the first or second page of a list of search results).
SEO, is more than stuffing your web pages with ‘keywords’. All major search engines favour websites with fresh content. Yes, those dreaded words, ‘fresh content’. But ‘fresh content’ can be highly varied. It is not just writing blogs, it can be a mix of twitter and Instagram feeds, video, cross-references with social media, it can even be a re-write of your landing pages or an up-date of a previously written article, or simply re-sharing content on social media to increase traffic to your website. Basically, any ‘engaging and relevant’ (i.e., valuable) content that users are encouraged to like and share, works well for search engines. So small changes, often, works better than an annual SEO overhaul.