Brand Dynamics, which was set up in 1994, is an innovative market Research and branding consultancy, specialising in brand development, market research and marketing strategy. Brand Dynamics provides strategic support and direction to a wide variety of blue-chip clients across all industry sectors, ranging from financial, telecommunications, public sector, pharmaceutical, media and fast moving consumer goods.

BRAND DYNAMICS VALUES

Our values are CREATIVITY, INSPIRATION, INTEGRITY & COLLABORATION

Denise Moroney

Denise Moroney

Founder

Denise is the founder of Brand Dynamics and Managing Director. With a Masters degree in Business Studies from UCD coupled with her experience as Head of Marketing at The Irish Times and Marketing Manager of Coca-Cola Bottlers Ireland, Denise’s expertise lies in brand development and strategic marketing.

Catriona Dolan

Catriona Dolan

Research Director

Catriona started her career with General Foods, managing such brands as Maxwell House Coffee and Bird’s Desserts. She joined AGB Attwood and was appointed Commercial Director/General Manager of the company in 1989. With a B.Comm and a Masters degree in Business Studies from UCD, Catriona has lectured in marketing research for both these courses at UCD.

Director of Research at Brand Dynamics, Catriona is our expert in research methodology and research design. She facilitates consumer groups and workshops where her down to earth and easy going personality means even the most challenging consumers don‘t faze her, she always gets amazing insights! However she has vowed to become the star of a show called ’Challenge Catriona’.