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What are your Brand Values?

What Are Your Brand Values? Brand values are part of your brand’s DNA. Brand values capture the core of who you are, what you stand for and what you want to become. The most powerful and most successful brands stand for something. They have strong brand values that differentiate them from the competition. So, what […]

Developing Personas for your Target Audience

Developing Personas   Do you really know your target audiences?  Do you know their demographic profile? Does this tell you anything about their motivations and buying patterns? Developing personas could help you reach your target audiences by targeting them with more relevant and effective content. So, who is your target audience?  What are their needs, […]